Portfolio

Website Writing

FORTE Music Notation Software (SaaS)

(Please click on the blue hyperlinks to see portfolio pieces.)

Audit of website and implementation of recommendations – complete overhaul of the copy and content, reorganisation of information and optimisation of extensive blog, including SEO.

 

ScanScore – Music Scanning Software (SaaS)

Audit of website and implementation of recommendations – complete overhaul of the copy and content, reorganisation of information and optimisation of blog.

 

‘3 of a Kind’ – Business Consultant for Disruptive Companies

Complete website rewrite for Australian business consultant working globally.

 

Mr Pool Man – Australian Pool Equipment E-Commerce Store

About Us

Rewrite the ‘About Us’ page.

 

SPIDERCISE – Fitness and Lifestyle Coaching

Sales Page for SC20 Program

Write and design sales page for fitness program

 

Email Marketing

E-Commerce Store: Natural Skincare Product Range

Email 1.  Email 2.  Email 4.  Email 5.

A series of five emails written for a large American e-commerce store advertising a natural skincare range.

The first three emails (two are included here) are content-based. The final two are shorter with a promotional discount.

 

E-Commerce Store: Natural Shampoos and Conditioners

New Product Launch Email

Direct response email to announce and promote the launch of a new hair conditioner.

Open rate 44.6%. Click-through rate 13.6%

 

E-Commerce Store: Organic Herbs

Follow-Up Email

Email sent to customers following their purchase of organic seeds.

 

Educational Resources Company Based in the U.S.

B2B Email Series

 

Series of three emails written to promote educational resources in the U.S.

 

Facebook Ads

Large U.S. E-Commerce Store: Organic and Healthy Food Store

Facebook Ad 1 for Olive Oil Brand

Facebook Ad 2

Two long-form and ‘direct response’ Facebook ads for a brand of Olive Oil for split-testing.

 

Design

Off Script Living – Life Coaching Business

Beyond Our Expectations e-book

e-book design and layout

(Notes: I did not create the copy for this e-book. And this is not the entire e-book, intermittent pages have been chosen for the purposes of this portfolio.).

This project included all the design elements and sourcing the images to tell the story along with written content.

 

Want to discuss how I can help your SaaS business?

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